MD Media
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PROD_07

Releeph

Brand and campaign work for a product launch. Identity, content, and the story that carries a physical product into market.

Releeph

the brief

client
Releeph
services
Brand Strategy · Content Production · Campaign · Launch Strategy · Ongoing Marketing · Meta Ads · Website
industry
Product
visit website ↗︎

What the client needed,
and what we built.

Releeph is a premium loungewear brand. The original brief was narrow: one campaign shoot, delivered and done. What became clear quickly was that the shoot was solving a symptom. Campaign imagery doesn't do much on its own when there's no consistent brand voice underneath it, nowhere considered to send the traffic, and no system for turning attention into a list you own.

We created the go-to-market end to end. That covers positioning and brand voice, social media management, UGC and ongoing content production, the website, and the full email flow from capture through to nurture. Paid sits across the top, briefed against defined angles rather than guesswork. Running the whole funnel rather than one piece of it is the point: nothing leaks between stages, because the ad, the feed, the site and the emails are all saying the same thing.

Releeph — stillReleeph — still

the result

Full results after outcome of first release.

what changed

01
Jacob came to us with a silk loungewear brand and no system to launch it. We built the whole thing. A full brand launch system: the funnel, the website, a creator portal for UGC engine with outreach templates, and the email and ad content to feed it. Releeph went from a product to a brand with a way to sell it.

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