Releeph
Brand and campaign work for a product launch. Identity, content, and the story that carries a physical product into market.
the brief
- client
- Releeph
- services
- Brand Strategy · Content Production · Campaign · Launch Strategy · Ongoing Marketing · Meta Ads · Website
- industry
- Product
What the client needed,and what we built.
Releeph is a premium loungewear brand. The original brief was narrow: one campaign shoot, delivered and done. What became clear quickly was that the shoot was solving a symptom. Campaign imagery doesn't do much on its own when there's no consistent brand voice underneath it, nowhere considered to send the traffic, and no system for turning attention into a list you own.
We created the go-to-market end to end. That covers positioning and brand voice, social media management, UGC and ongoing content production, the website, and the full email flow from capture through to nurture. Paid sits across the top, briefed against defined angles rather than guesswork. Running the whole funnel rather than one piece of it is the point: nothing leaks between stages, because the ad, the feed, the site and the emails are all saying the same thing.
the result
Full results after outcome of first release.
what changed
Next case study
Pattons →