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TRADE_05

Intersign

Brand positioning and content for a trade business ready to move upmarket. B2B content that speaks to builders, architects, and developers.

Intersign

the brief

client
Intersign
services
Brand Strategy · Content Production · Digital Presence · Ongoing Marketing
industry
Signage & Trade

What the client needed,
and what we built.

Intersign handle signage end to end: design, fabrication and installation. Their grid was doing what most trade and construction accounts do, posting the finished job. It proved they could deliver, but it looked identical to every competitor and said nothing about why anyone should choose them.

We rebuilt the grid around process, people and culture: the workshop, the fabrication, the team, the install. That meant getting staff comfortable on camera, which became its own piece of work and something we've kept building over time. We also produced a brand showreel positioned around the full design, fabricate and install offer. The result is a feed that reads as a company with a story rather than a catalogue of completed signs.

Intersign — stillIntersign — still
Intersign — still
Intersign — still

the result

what changed

01
Shifting a signage company's social from a portfolio of finished jobs to the people and process behind them. All while presenting at the level of the clients it wants. The work now looks like what it is, and enquiries increasingly come from the builders and developers the repositioning was aimed at.

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