Intersign
Brand positioning and content for a trade business ready to move upmarket. B2B content that speaks to builders, architects, and developers.

the brief
- client
- Intersign
- services
- Brand Strategy · Content Production · Digital Presence · Ongoing Marketing
- industry
- Signage & Trade
What the client needed,and what we built.
Intersign handle signage end to end: design, fabrication and installation. Their grid was doing what most trade and construction accounts do, posting the finished job. It proved they could deliver, but it looked identical to every competitor and said nothing about why anyone should choose them.
We rebuilt the grid around process, people and culture: the workshop, the fabrication, the team, the install. That meant getting staff comfortable on camera, which became its own piece of work and something we've kept building over time. We also produced a brand showreel positioned around the full design, fabricate and install offer. The result is a feed that reads as a company with a story rather than a catalogue of completed signs.




the result
what changed
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