Alia Fragrance

What the client needed,

and what we built.

Alia is a fragrance brand founded by two sisters. Fragrance is one of the hardest categories to launch into. You can't sample it through a screen, the shelf is owned by houses with a century of heritage behind them, and every brand competes on story rather than product. Starting with no audience meant Alia needed a reason to be believed before it could have a reason to be bought.

We built the go-to-market end to end, positioning, brand story, content, social, website and email, structured across pre-launch, launch and post-launch phases so the audience is built before there's anything to sell to it. What separates this from a standard GTM is that the founders are inside it. Dallia and Elissa's own story runs through the brand narrative, and their personal brands are developed alongside the label, so the launch arrives with a human face rather than a logo asking for trust it hasn't earned yet.